ZenBusiness
Own What’s Yours
Introductory Brand Campaign
Brand Identity
Social
Digital
OOH
Media Buy
Film
Website
Infiltration assets
WELCOME TO THE UPRISING
I think I speak for all of us when I say that we’re OVER that corporate America life. OVER. IT. Working long, stressful hours, sweating for someone else’s dreams. People are calling this realization (and dare I say…revolution?) “The Great Resignation,” we’re “Quiet Quitting” etc. Layoffs have affected thousands and continue to trouble the corporate world.
But that’s not the only option you know - to grind in corporate America. What if you took control of your own future? What if you could be your own boss? Work for your own dreams?
ZenBusiness is a company that helps regular, normal people - just like you and me, start, run and grow their businesses. With that, we decided to challenge the corporate world.
We introduced the ZenBusiness brand to the world with an exciting and impactful spot featuring a Woman who works in corporate America. She gets fed up with her corporate life and she simply wants more. Our hero is full of the joy and the fury that come with realizing you’ve been playing by the rules of others for far too long.
We infiltrated corporate offices and neighborhoods, (subtly… Or not) hinting ideas to the workers.
We even went so far as to infiltrate our “motivational” messages into downtown office bathrooms, coffee shops and restaurants.
We then partnered with the well known shark (who also just so happens to be a freaking billionaire), Mark Cuban.
Cuban helped us explain the fundamentals of entrepreneurship. We shared this content all over socials enabling our viewers to take these tips and run with them.
