WE’RE DOING CONSTRUCTION
PLEASE IGNORE THE DUST
****Bear with me while I update my work! Lots of exciting things to come.
NYC AUDUBON SOCIETY
Branding, Website Design, Website Development
The New York City Audubon Society is an affiliate of the National Audubon Society. The society promotes environmental conservation and the love of birds throughout the five boroughs of New York. The organization runs conservation, education, and outreach programs involving the conservation and enjoyment of wildlife in the City.
Original Logo
Redesigned Logo
NYC Audubon originally contacted Reitdesign to help them rethink their current website - which hadn’t been updated in a really, really long time. When we dove in to get a better understanding for who the society is and what they do, we consulted with them about doing a bit of a brand refresh. We created a new logo, a fresh color pallet and typefaces to help streamline several of their marketing initiatives, branded elements and weekly newsletters.
After the brand refresh, NYC Audubon wanted Reit to fully redesign their website using the new brand system.
We took this as an opportunity to re-launch an established NYC brand with a new and improved visual system. The original NYC Audubon website was out of date; it didn’t have a mobile-friendly design and was overall cumbersome to use. Updating the old site was timely and confusing, and we wanted to solve for that. As a result, NYC Audubon requested a mobile responsive website design that utilized the new branding. As a non profit, NYC Audubon needed a website that could easily be integrated to work seamlessly with their CRM system, Neon CRM.
Our team worked on website page templates while simultaneously partnering with our developers to sort out out how the backend system would function as top-of-the-art for NYC Audubon donations and membership programs.
As we worked through, we ended up creating 29 unique website pages to house all of the NYC Audubon content.
For the backend, we worked with our developers to find the best framework to solve for this necessity to have the site fully integrated with Neon CRM. After much research and many tests, we decided to go with Ruby on Rails. The connection to Neon CRM was seamless. For CMS, we chose Spina, which functions seamlessly with Ruby and Neon.
