ENTRADA tasked us with the creation of a brand system distinguished by its refinement, simplicity, and progressive demeanor to ultimately help in establishing their position as a frontrunner in the realm of healthcare consultancy.

As bold and modern as it is approachable and thought provoking, we launched the new ENTRADA brand system and online messaging with an innovative website. As we deconstructed the “E” letterform from the new icon’s rotated mid-letter stroke, we meticulously created a distinctive visual system exclusively tailored to our client, effectively resonating with the nimble and revolutionary solutions that ENTRADA pioneers.

During our discovery phase we engaged with stakeholders, conducted competitive research and explored the world of healthcare innovation, we uncovered key insights that drove our work. We questioned and validated ENTRADA’s unique approach to solving the most complex challenges in healthcare. Drawing from these enlightenments, we conceptualized a visual identity structure rooted in the brand's guiding principles: Innovation, disruption, customization, agility, convergence, methodology, and thought leadership.

We opted for a subdued color palette and an elegant, but simple typeface for headlines and website headings to strategically establishe a discernible contrast to the impactful nature of the brand iconography and graphic system.

Building from our research and strategic approach, we created a bold visual identity system — logo, color palette, typography and graphics — to establish ENTRADA as unique in its marketplace. We crafted a visual system drawn from the letterforms of our elegant new wordmark with juxtaposed linear planes and a compelling dimensional interplay.

We designed movement and interactive navigation tools into the new website with clean, linear forms that enable users to effortlessly navigate the site while literally experiencing the innovative nature of the brand and ENTRADA’s unique offering.